Upcoming Events:Raisins SA//FNB LANDBOUPRAATJIE
The South African raisin industry has been a global player for more than a century, producing the worlds best raisins. SA is the world's 5th largest exporter of raisins, with more than 88% of its total crop earmarked for key international markets.
Since 2019, the Dried Fruit industry of SA has been transformed with the repositioning of Dried Fruit Technical Services (DFTS), now called Raisins SA. A key strategic shift has been to have a holistic approach and not to limit activities to Research and Development, but to take ownership of “our product” and actively promote the use of SA raisins.
The purpose of Raisins SA's marketing portfolio is to tell the story of SA raisins and promote it locally and abroad.
Three key functions of the portfolio is:
The marketing committee is appointed by the board of directors, to advise and make recommendations to the board on key strategic matters. These marketing committee members are:
The following strategic objectives are included as part of Strategic Goals (KPA 2): Retain and Gain Market Access as outlined in PROJECT RISE, these are:
Promotions and Unique Selling Points
Raisins South Africa is actively involved in promoting raisins from SA origin.
Raisins SA has worked closely with other origins to promote and communicate globally the benefits of dried fruits.
Raisins SA provide a range of activities, to ensure that existing markets are retained, but also to gain new market access.