The South African raisin industry is using its platform to
break down some of the common misconceptions the fruit
has faced in recent years. Its objective is to not only
educate the UK on South African raisins USP’s, but also on
the benefits of raisins in general as they strive to debunk
misconceptions about the negative impact that dried fruit
has on our health.
Contrary to common assumption, raisins are a healthy and
low sugar alternative to conventional confectionary, making
them the ideal
choice for those looking to get their sweet fix in a nutritious
form.
The International Journal of Food Sciences and Nutrition
published an article on ‘Dried fruit and public health’ where
it highlighted that “all traditional, conventional dried fruits
such as raisins have no added sugar and are formed by the
removal of water". It is because most of the water is
extracted from dried fruits such as raisins that their
nutrients are so concentrated and easily accessible.
What's more, the study supported the fact that raisins are a
‘natural powerhouse’ packed full of nutrients, such as fibre,
iron, calcium and antioxidants and are vital for a healthy
lifestyle.
The study went on to explain that since "the focus of public
health advice is for the reduction of ‘free sugars’ rather than
a reduction of total sugars, and since positive messages are
more likely to help consumers, advice could usefully
integrate both dried and fresh fruit to help a switch from
confectionary and biscuits towards fruit, to help consumers
adopt a healthier diet.”
Thus, as is evidenced by the extensive research undertaken,
raisins are an excellent low sugar alternative to
confectionary and bring with them a seemingly endless
array of nutrients and health benefits.